Brand Nissan overshadowed as carmaker focuses on Datsun

Irrespective of the recent performance of Datsun, Nissan is ready to put more resources behind it

Japanese automaker Nissan’s twin brands strategy in India, where it sells cars under the Nissan and Datsun brands, is struggling to grow. The combined volume of the two brands dropped by 8 per cent in FY18, when the market clocked an 8 per cent growth.

In its attempt to establish and grow, the flagship brand Nissan appears to have been clearly left behind. The last volume product under Nissan brand, the Terrano, was launched in 2013.

Both Nissan and Datsun saw sales decline during FY18. The Datsun brand, which has been the focus of the carmaker in the past four