Business bites: How have winners of Shark Tank India 1 fared so far

A year later as season 2 begins, start-ups that 'sharks' invested in vouch for marketing gains from it but only a few have raised funds subsequently

As Shark Tank India 2 premieres on Sony Entertainment Television this week, a look at how contestants funded in the first season have fared gives an indication of the advantages and challenges presented by a reality TV series meant to give wings to budding entrepreneurs.

According to data shared by market intelligence platform Tracxn, of the 65 companies that were funded by “sharks” or judges at the show that ran from December 20, 2021, to February 4, 2022, 23 have raised money from other investors as well. And of the 23 companies, eight have raised funds after Shark Tank India.