Business growing faster due to new investment cycle: Dabur's Mohit Malhotra

We are now ramping up investment in advertising and promotion, through both above-the-line and below-the-line activities

After heading Dabur’s international business for years, Mohit Malhotra has taken charge of its India business that contributes over two-third to the ayurveda major’s sales. A Dabur India veteran, he recently shifted base from Dubai to Ghaziabad. Edited excerpts of a talk with Arnab Dutta.

Where would your international experience come handy?

One important area is modern trade (MT). Its significance as a business avenue is growing fast. The industry average for its contribution to total sale is now 10 per cent but is close to 15 per cent for Dabur. It is crucial for FMCG (fast-moving consumer goods) brands to lure consumers.