Buttermilk, flavoured milk push Amul growth

Forays into new generation products like flavoured milk, fresh cream and butter milk has helped the Rs 3,000 crore dairy and food products giant Gujarat Co-operative Milk Marketing Federation (GCMMF) record a 12% jump in sales during 2004-05.

The co-operative, which markets its products under the brand name Amul, has become the first Indian dairy producer to cross export earnings of Rs 100 crore during the last fiscal by exporting products worth Rs 115 crore during the period.

"The consumer sees Amul as a guarantor of assured quality and value for hard-earned money," V Kurien, chairman of GCMMF, said while speaking at the 31st AGM last week.