Byju's ropes in Messi as global brand ambassador for its social initiative

Earlier this year, edtech giant Byju's became the official sponsor of the FIFA World Cup 2022 in Qatar

Edtech giant Byju’s has roped in football star Lionel Messi as the first global brand ambassador of its social impact arm, Education For All. Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement with Byju’s to promote the cause of equitable education.

This association with one of the biggest athletic stars in the world is in sync with the expanding global footprint of Byju’s. The firm said it is committed to making education accessible, equitable, and affordable for all.

“I chose to partner with Byju’s because their mission to make everyone fall in