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Byju tops recall value in IPL ads; Dhoni, Virat most recalled celebrities

RCB captain Virat Kohli was just behind Dhoni with a CELEBAR score of 69

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Chennai Super King’s skipper M S Dhoni (right) undergoes thermal screening at Chennai airport on Friday before leaving for the UAE to participate in the IPL

BS Web Team New Delhi

2 min read Last Updated : May 18 2022 | 1:56 PM IST

Educational platform Byju holds the most recall value as the 2020 season of the Indian Premier League (IPL) reaches its peak. The Indian Institute of Human Brands (IIHB) in a survey found that Byju was the most spontaneously recalled brand on the IPL last weekend. However, its brand ambassador Shahrukh Khan trailed behind.

Meanwhile, Chennai Super Kings skipper and former Indian cricketer Mahendra Singh Dhoni holds the highest recall value among celebrities in the ongoing season. With a CELEBAR score of 82, his association with Dream 11 was very high at 79 per cent. He got 12 per cent brand

Topics : IPL 2020 brand endorsements Mahendra Singh Dhoni Shahrukh Khan Byju's

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