CAA KWAN, one of India's leading celebrity and sports management agencies, has parternered with talent-led digital entertainment network #fame.
Through this alliance, #fame and CAA KWAN will help some of India’s top celebrity talent to engage strongly with their fan base. This will be done by co-creating and promoting digital video content and building communities around the emerging and exisitng talent.
This content will then be available in form of exclusive digital video channels and shows on the #fame network, which will give fans and audiences unique access and insight into the persona of some of the nation’s most loved celebrities including award-winning actors, music maestros, top models and sport stars.
Speaking on this partnership, Vijay Subramaniam, partner, CAA KWAN said: “Iconic entertainers and celebrities share a common trait, that of having an engaged and active fan community around their brand. In this social age, where digital is revolutionalising everything about entertainment, building a video community is key for our celebrity talent to connect deeply with fans. We’re very excited to partner with #fame and look forward to building a great offering together using our respective strengths.”
Puneet Johar, MD, TO THE NEW Ventures, the parent company of #fame, said, “As smartphones and web access becomes more mainstream, mobile video will increasingly be the currency of consumer Internet. CAA Kwan shares our vision on digital and complements our talent focus and this partnership will help celebrities benefit in such a fast evolving landscape.”
Commenting on this, Saket Saurabh, CEO, #fame said: “Entertainment is getting re-defined and disrupted by digital video. The kind of content and engagement that can be served to audiences on it is greatly unaddressed by other media. And this is where India’s top celebrities can create meaningful content and communities, which genuinely reflect their passion and personality as entertainers and icons. We are very excited to lead this shift.”
#fame which was launched a few months back has emerged as one of the fastest growing digital entertainment networks in the country. Catering to mobile millenials through an integrated ‘talent-first’ strategy, #fame is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next 3 years. #fame strategically focuses on emerging and established talent to build digital properties, channels and communities around them. #fame recently announced its premium fashion property ‘School of Style’ - a showcase of top fashionistas with Karan Johar as judge. #fame has also brought on board music composer Pritam to spearhead ‘Websinger’, its music initiative which will seek out promising young singing talent.
#fame is available across several digital and social platforms including YouTube, Facebook, Google+, Twitter, WeChat, DailyMotion and others.
