Cadbury launches 'Ulta Perk' nationally

Cadbury launches 'Ulta Perk' nationally

BS Reporter / Mumbai October 4, 2007

Cadbury India announced the national launch of 'Ulta Perk', a wafer-based chocolate. 'Ulta Perk' has been test marketed in southern states like Tamil Nadu and Karnataka for over 6 months and is now being launched in other parts of India.

The product is targeted towards teenagers and youth. 'Ulta Perk' will be the second product offering from Cadbury in the chocolate-wafer segment, after the