Cadbury's advertising has always been incredibly powerful: CMO KFC India

"Meetha" of course took chocolate into the everyday life through some beautiful occasion-based storytelling

Which is your favourite campaign and why?
 
Cadbury’s advertising has always been incredibly powerful, with the campaigns “Asli swaad zindagi ka” and “Kuchh meetha ho jaaye” examples of standout advertising backed by powerful cultural insights.
 
On what parameters did you base your decision?
 
Beyond the surface level rational takeaways, I look for how it makes me feel – and the Cadbury’s work connected with me emotionally and culturally as an Indian.
 
What do you think was the key idea the campaign was trying to drive home?
 
In my understanding, both campaigns sought to