While the hospitality sector in Ahmedabad is witnessing low occupancy, Cama Hotels Limited has entered into a management contract with Berggruen Hotels. As part of the contract, Berggruen will manage the 50 year old Cama Hotel.
Located in walled city of Ahmedabad, the Cama Hotel has been rechristened as Keys Hotel Cama. Keys Hotel is the mid-market brand of Berggruen Hotels. "Having finished 50 years in the hospitality business last year we were looking for a healthy partnership with a brand that has a strong expertise in the hospitality sector. We are glad to have found Berggruen Hotels bring in the best of its national experience and professional operational style to the hotel," Jehangir Cama, chairman and managing director of Cama Hotels Ltd, said while announcing the tie-up on Thursday.
Hotel Cama, which has been classified as a four star hotel since 1962, would also be getting an infrastructure and managerial facelift following the tie-up.
As a way to upkeep the privacy and security of the hotel guest, videophones will be installed in the rooms whereby a hotel guest would be able to see and talk to the person at the door through the videophone. The management would be spruced by and hospitality training would be imparted to the existing staff as well.
"The three cities of Pune, Jaipur and Ahmedabad are suffering from low-occupancy woes what with the demand being around 9 to 10 percent while the supply in hospitality space has gone up by almost 100 percent owing to a lot of hotel chains opening up in the cities in the recent years. We chose to build on an already existing brand so we can work off the existing supply and stabilise this situation of low occupancy. We will leverage the old world charm of Cama Hotel with our management expertise and cater to the new age traveller,” said Sanjay Sethi, managing director and CEO of Berggruen Hotels.
Berggruen Hotels is also building a 100 room hotel in Vadodara on RC Dutt road.
