Campa Cola set to compete in aerated drinks space with new owner Reliance

Reliance has acquired Campa Cola from Pure Drinks for Rs 22 crore, according to a source in the know

Campa is set to take on its competition, which pushed it out of the aerated drinks business in the late 1990s, but this time with a new owner — Reliance Industries. 
 

Campa’s entry comes at a time when aerated drinks as a category is already saturated. But experts say this could give rise to competition in the segment, eventually causing the space to grow.
 

Some even point out that it will be an uphill task for Campa to make its entry into the market and set up a supply chain.

Reliance has acquired Campa from Pure Drinks for Rs 22 crore,