Can Koo pull off a coup in India as the govt-Twitter spat escalates?

Praised by PM Modi himself and pitched by several other ministers, it app attracts 2-3 million daily active users and has achieved 3 mn downloads in nine months

A little yellow bird has an ambition to unperch the all-too-familiar chirpy blue one in India. And it seems to have got off to a good start.

Koo, a homegrown version of microblogging giant Twitter, has seen over three million downloads in the nine months since it was launched in April last year.

Being pitched by several Bharatiya Janata Party leaders as an alternative to Twitter, which has fallen on the wrong side of the government over the farmers’ protest, Koo has a trick up its sleeve: An expansion plan focused on tapping regional India in a big way. Be Indian, koo