Can MX Player help Times Group catch up with online streaming?

In under a year, MX Player has become India's second-largest OTT app. Can it help the Times Group catch up with online what it missed in broadcasting?

Late in February MX Player announced the launch of six original shows such as Lol or Hey Prabhu with huge adverts all over. Jaisa Mann Vaisa Manoranjan (Entertainment for all) screamed one such full page ad in the Times of India. “The idea behind the campaign was more to convey to the industry and trade partners (that we had become a streaming service),” says Karan Bedi, CEO, MX Player. 

Till it began streaming more than 100,000 hours of content in October 2018, it was a plain vanilla video player with 175 million users. Roughly half of the users of the