 "Cannes Lions: India may bring up to 40 metals this year")
The sixty-fourth edition of the Cannes Ad Fest, currently on in the French resort town, could turn out to be India's best outing at the global advertising festival, if indications are anything to go by.
With 32 metals already in and 16 new shortlists in categories such as radio, film, film craft and creative effectiveness, the likelihood of India touching the 40-metal mark is strong. Metal is industry parlance for award.
"India has had a good opening this year with health care," Prasoon Joshi, chairman, McCann Asia-Pacific, and chief executive and chief creative officer of McCann Worldgroup India,
With 32 metals already in and 16 new shortlists in categories such as radio, film, film craft and creative effectiveness, the likelihood of India touching the 40-metal mark is strong. Metal is industry parlance for award.
"India has had a good opening this year with health care," Prasoon Joshi, chairman, McCann Asia-Pacific, and chief executive and chief creative officer of McCann Worldgroup India,
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