Business Standard

Cannes Lions: Meet the new ad directors of the world

It gives a glimpse of the emerging film-making talent from around the world

Senthil Kumar
Premium

Senthil Kumar

Senthil Kumar
The high point of the Cannes Lions each year is the Saatchi & Saatchi New Directors Showcase (NDS), which gives a glimpse of the emerging film-making talent from around the world. Here’s a short summary of some of the stunning films showcased this year.
 
01: Elton John 'Rocket Man' by Stephen McNally & Majid Adin
 
It is a stark and superbly-animated human story about personal longing. It is a reimagining of singer Elton John and lyricist Bernie Taupin's 1972 hit Rocket Man, drawing on Majid’s life experience as a refugee after fleeing his native Iran and securing asylum

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