Canon India Limited, a 100 per cent subsidiary of the world's leading digital image building company, Canon Singapore Private Limted, hopes to retain its market share of 21 per cent in the digital camera market in the country for this year, on the back of new product launches and expansion of its multi and exclusive brand outlets.
On the sidelines of a digital photography workshop conducted by Canon, Shunichi Senda, director of image communication of products division, said, "Canon hopes to maintain 21 per cent share in the market in this current financial meltdown and has launched 85 products, besides aiming for turnover of about Rs 700 crore”.
Canon aimed to set up as many as 4000 exclusive and multibrand outlets across the country. The company aimed to exceed by 50 per cent its total sales in 2007.
In the near future, Canon would be exploring setting up a manufacturing facility overseas and India could figure in the list, claimed Senda.
The Canon research and development (R&D) centre at Noida, with a manpower strength of about 50, was working on technology and software for products to be offered for sale in 2009, claimed Senda.
Canan sales were steady but as most of its products were imported and with rupee was depreciating against the dollar, pricing was a problem. Canon was trying to absorb the shock, added Senda.
