Car makers pull all stops to beat the pandemic blues ahead of festivals

The benefits range from cash discounts, attractive EMIs to Covid-19 cover

From cash discounts to insurance cover for Covid-19, automakers are launching various schemes to beat the pandemic blues and attract buyers ahead of the festive season.

While festivals have always been crucial for auto companies, this year the period will be of greater relevance as firms try to make up for the volume loss it suffered in the June quarter due to the pandemic-induced lockdown. Constrained with smaller marketing and sales promotion budgets, companies are leaving nothing to chance to ride on the so-called ‘pent-up’ demand. They are also hoping to cash in on the trend for personal mobility as commuters