Carborundum Universal wants 20% of its revenue to come from new products

Carborundum Universal, a Murugappa Group company, is aiming at growing its new products business share to reach 20 per cent in the overall revenue over next few years. The company, which is into abrasives, industrial ceramics, electrominerals and others, is working on bringing in various new products to the market.

In CUMI, the definition of new product is those products which are developed during the year or which are developed in last three years. Once it crosses the third year, it will no longer be seen as a new product. This is a moving number. Even if the product scale