Carmakers in India see higher sales but fewer customers at showrooms

According to experts, customers now do most of their decision-making in the comfort of their drawing rooms using internet

Carmakers in India, the world’s fifth-largest market, are no longer seeing a growth in footfalls at showrooms though the volume of sales is going up. Companies say the frequency of visits per customer has seen a decline in recent years as buyers are relying more on product information available online to arrive at a purchase decision.

"The showroom footfalls are going down because the moment of truth is happening in the comfort of the drawing rooms of the customers. So, they are doing lot of research and finally coming to the showrooms. Earlier the customers used to make three-four