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Arun Mehta got an offer in March he could not refuse.
The software professional with a Bengaluru-based information technology (IT) company was happy with his five-year-old Honda City. But, in March, he got an attractive exchange offer from Honda, topped with a loyalty bonus.
The company was pitching its new City, launched in February. Mehta bought the car.
The successful sale was backed by an effective use of data. Carmakers are actively using information of current customers to drive growth.
Records of millions of car owners are mined to generate leads, pitch sales and get feedback to develop vehicles.
Currently,
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