84% of viewers across 4 metros still unaware of the technology
Conditional access system (CAS), probably the most debated subject in the history of the Indian media and entertainment industry, is least known to consumers, according to a survey.
A study conducted by TAM Media Research indicates that around 84 per cent of total cable and satellite television receiving homes across the four metro cities are still unaware of CAS.
The conditional access system will be implemented across four metros from July 14.
L V Krishnan, CEO of TAM Media Research, said,
