Casio India, a 100 per cent subsidiary of Japan-based Casio Computer, is targeting a turnover of Rs 185 crore by the end of this fiscal year. The company would revamp its sales and marketing strategy to widen its consumer base across India.
Launching four series of keyboards-CTK 6000, CTK 7000, WK 7500, and WK 6500 - in Andhra Pradesh, Kulabhushan Seth, head (sales and marketing), Casio India, said, “We have clocked a turnover of Rs 140 crore in the last financial year, and expect 30 per cent growth this year.”
Around 8-10 per cent of its total revenue goes on marketing and advertising spending. "We will come up with a strategic business and branding strategy by March end widen our reach, as the conventional marketing through print and TV is not giving us much mileage. Our basic communication strategy will be to reach through promotional live concerts, musical events and through musicians," he said.
