CCI blocks B2B platform Udaan's plea to procure Parle-G biscuits directly

Udaan also said it would be forced to procure Parle products from the biscuit major's existing distributor network

Competition Commission of India (CCI) has dropped the appeal of business-to-business (B2B) ecommerce platform, Udaan, which wanted to procure biscuits from Parle Products directly.

The antitrust body stated — in its order of July 6 — that Udaan has not been able to demonstrate any exclusionary practice on behalf of Parle, which may hinder the development of a competing supply chain for the products of Parle.

“The commission does not find any abuse, more so as the informant (Udaan) has failed to establish any right on its part,” CCI said in its order.  

Udaan had gone to CCI in 2021