Celebrity brand valuation: Virat Kohli tops, Ayushmann Khurrana gains

Despite the pandemic battering the movie business, the top 10, with the exception of Kohli, were exclusively film stars

Virat Kohli emerged the most valuable celebrity in the country for the fourth straight year, according to the “Celebrity Brand Valuation Study 2020” released by Duff & Phelps on Thursday. At $237.7 million, the Indian cricket captain’s brand value remained almost unchanged from last year. Actor Akshay Kumar, who saw his value jump from $104.5 million to $118.9 million — a 13.8 per cent increase — was second on the list, followed by Bollywood A-listers Ranveer Singh ($102.9 million), Shah Rukh Khan ($51.1 million), Deepika Padukone ($50.4 million) and Alia Bhatt ($48 million).

Others in the top 10 included Salman Khan