11 e-commerce firms on board govt campaign to fight fake reviews

Firms to develop filtering & control tools and algorithms, verification and control processes

The government on Monday announced guidelines for electronic commerce platforms to fight the menace of fake reviews and ratings through automated and manual moderation that would filter out biases, fraudulent posts, and foul language, and also verify the authenticity of the reviewers.

The guidelines — slated to take effect this Friday — are for a range of e-commerce platforms   dealing in consumer goods, food delivery, and travel. Issued by the department of consumer affairs, the guidelines will initially be voluntary and made mandatory later if fake reviews continue to grow.

The framework has been formulated by the Bureau of Indian Standards (BIS)