If you are concerned that your kid spends too much time watching TV, here’s an option. You can now slip in some educational or social lessons in between ad-breaks in easy-to-remember 100-second videos.
This is possible through a device called EduTree that is programmed to play these videos during ad-breaks. It processes the TV signals and decides if it is an ad or a TV programme. “We replace TV ads with education, including K12, social education and general knowledge, “says Vijay Kantharia, founder & chief executive officer, Cerebroz EduTree.
The Surat-based start-up, which developed this device, raised Rs 4.7 crore