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'Chandigarh one of the largest home shopping markets in India'

A survey by Star CJ Alive reveals the inhabitants of the city are the highest spenders in household products category

BS Reporter Chandigarh
Chandigarh has emerged as one of the largest markets for home shopping in India, according to a survey conducted by Star CJ Alive- India's home shopping channel. Survey also revealed the inhabitants of the city are the highest spenders in the household products category such as bed-sheets, dinner sets, mops and saris. Chandigarh is the largest market for purchasing mobiles across India, the survey added.

Basically the survey was done to understand the effects of economic slowdown, increasing prices, rupee depreciation on the home shopping market in India.

The survey was conducted in Star CJ's markets across Delhi, Pune, Ahmedabad, Lucknow, Ghaziabad, Bangalore, Ludhiana, Surat, Gurgaon, Hyderabad, Chandigarh, Vadodara, Amritsar, Faridabad, Gautam Buddha Nagar, Jaipur, Chennai, Nagpur and Nashik. The survey gives an overview of the popularity of home shopping among Indians and their spending patterns basis the current economic conditions of the country.
 

Speaking on this occasion, Kenny Shin, CEO, Star CJ Alive, said, "Chandigarh is one our biggest markets and we are delighted to give our customers the best deals."

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First Published: Oct 09 2013 | 8:47 PM IST

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