Chinese smartphone brands account for over Rs 500 billion worth of purchases in the Indian market in FY18 so far, double of the figure that they logged last year according to a Counterpoint report quoted by the Economic Times.
According to Counterpoint Research's latest analysis on the important Indian smartphone market, the premium smartphone segment (>Rs. 30,000) shipments reached an all-time third-quarter peak during Q3 2018 as attractive offers pushed down the cost of ownership for a premium smartphone in India in the recent past.
Typical offers include trade-ins and buybacks, monthly 0% EMI (monthly instalment plans) and instant cashbacks.
These