Chinese fashion label Mayfair gets Rs 22 cr funding from Nexus Venture, CDH

Mayfair, which offers affordable fashion in clothing, accessories and home and living products, captures customer demand trends using data science and an AI tech platform

Lifestyle brand Mayfair, founded by two Chinese entrepreneurs, has raised $3.2 million (Rs 22 crore) in its seed round of funding from homegrown venture capital firm Nexus Venture Partners and Chinese alternative asset management firm CDH Investments.

Mayfair offers affordable fashion including clothing, accessories and home and living products. The firm captures customer demand trends using data science and an artificial intelligence technology platform.

“Unlike other traditional fashion brands, Mayfair uses big data to translate user demand along with lifestyle trend into actionable signals, so our suppliers are able to turn them into a unique design with good quality in a short