BMW India recently logged the sale of its 100,000th car in India, the fastest amongst the German trio of luxury carmakers to reach this milestone, in the 14 years it has been in operation here. Vikram Pawah, president and CEO, BMW Group India, talks to Pavan Lall about the market challenges, when the company will go big with electric and why the gap between premium cars needs to be bridged. Edited excerpts:
How’s the pipeline looking for you — do you have more launches planned this year?
BMW Group India had planned to launch 28 products this year: 15 BMW;