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Private equity firm ChrysCapital has invested $50 million in WOW Skin Science India, provider of new-age personal care brand in India, for a significant minority stake. The transaction is a combination of a primary raise by the company for growth initiatives, and a secondary sale by existing shareholders.
Founded in 2014 by brothers Manish and Karan Chowdhary, WOW Skin Science is one of India’s fastest growing new-age beauty and personal care brands available across e-commerce platforms, with its own website, as well as brick-and-mortar stores, said the company.
“We are extremely pleased to announce ChrysCapital’s investment in WOW, and welcome
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