Chrysler may roll into India

Having brought its entire Mercedes Benz line to India, DaimlerChrysler is now contemplating bringing its Chrysler range of vehicles as well.

It is a part of the US-German carmaker's strategy to target 25 per cent of its global turnover from Asia in the next two years.

"We are keenly looking at the market and studying the prospects but no decision has been taken yet. We are studying our present product portfolio and are looking at what can be brought to the Indian market," Wilfried Aulbur, managing director and CEO, DaimlerChrysler India, told Business Standard.

Chrysler makes top of the line passenger cars, which include the popular Crossfire, the Sebring sedan, PT Cruiser, Town & Country and Chrysler Asper. The company sold over 5 million Chrysler vehicles worldwide last year.

DaimlerChrysler is also planning to enter the premium range of trucks after successfully launching its Actros tipper trucks for the mining industry in India. It has sold 37 of these and plans to foray into the tractor trailer segment, for which market studies are on.