Sources familiar with the developments said the bank would not be a category sponsor but was most likely to take up ground sponsorship. With just two days for the twenty20 league to kick off, the deal will be finalised by tomorrow.
Sources familiar with the developments said the bank would not be a category sponsor but was most likely to take up ground sponsorship. With just two days for the twenty20 league to kick off, the deal will be finalised by tomorrow.
Under the central revenue stream that BCCI has chalked out, there is one title sponsor (won by DLF), four to six official partner sponsors and an umpire sponsor.
The real estate company bagged the exclusive title sponsorship rights for Rs 400 crore for five years.
Among the official sponsors, BCCI has roped in Hero Honda as the co-sponsor of the league for nearly Rs 54 crore for three years.
The official umpire partnership was bought by Kingfisher Airlines at Rs 106 crore for five years.
It will also will sponsor all third umpire decisions during the 59 matches staring April 18 and will get branding on umpires
