Claris to spruce up marketing force

Claris Lifesciences, a critical care products company with high value and high margins, is increasing its focus on the domestic market with a plan to set up 15 marketing offices across the country by the end of the year.

"We have set up seven marketing offices across the country in the last one month and will be setting up eight more by the end of the year," said Nayan Rao, director, business development, Claris.

With presence in 67 countries, Claris has a national sales force of over 700 people and 1,070 distributors. "The marketing offices will act as regional hubs to coordinate with our field sales force and provide training to them besides interacting with the government officials to include our products in their list of necessary medical supplies. Each office will be spread across 2,000 to 3,000 sq ft of area," said Rao.

Growing at a 45 per cent compounded annual growth rate (CAGR) since its inception in 2000, the company expects revenues of Rs 400 crore for calendar year 2006, said Rao, adding that it will cross Rs 1,000 crore mark by 2009, 65 per cent of our revenues come from exports and we expect to earn 60 per cent of our sales from exports and 40 per cent from domestic markets," he added.

A product portfolio that extends across enteral and parenteral nutrition, anaesthesia, blood products, plasma volume expanders, anti-infectives, dialysis and transplant, cardiac care, infusion therapy as well as medical disposables and delivery systems, "Claris plans to launch five new products for oncology and cardiac in the coming month", said Rao.