Clothing retailers defer new launches over lower demand amid coronavirus

Clothing and apparel retailers have deferred new launches for this season due to slower than expected recovery in consumer demand following coronavirus (Covid-19) driven nationwide lockdown and delay in unlocking of retail shops.

Many apparel and clothing retailers have not opened their retail stores, at all, due to lockdown. Large retailers like Big Bazaar, FBB and Cantabil have opened their selective stores with 'no exchange, no return' policy. Thus, retailers are operating with 25-30 per cent of their store capacity.

Since, apparel and clothing differ in fitting for similar size, depending upon manufacturers, consumers often exchange clothes. With the exchange