| Cobra eyes top slot in premium beer |
| BS Reporter / New Delhi May 18, 2007 |
| Cobra Beer is aiming at becoming the number one premium lager beer next year. The company claims that its only competition in India in the segment is Foster's that sold two million cases last year. "We are growing at 600% year-on-year though on a small base. Our aim is to become the number one premium lager beer by setting up breweries and increasing our distribution," Lord Karan Bilimoria, founder and chief executive officer, Cobra Beer said. Bilimoria was in the capital to launch his book on entrepreneurship |
