Coca-Cola bowls out PepsiCo on ICC pitch, becomes global sponsor

The global deal will bring Coke back into the reckoning as far as cricket sponsorships go

In a major development, Coca-Cola has replaced PepsiCo as the global sponsor of the International Cricket Council (ICC), breaking the latter's eight-year deal that was signed in 2015. The announcement of Coke’s induction as the global sponsor will be made in India on Thursday.

The move is of significance since the India team of Coca-Cola took the lead to bag the sponsorship. The deal size is estimated at Rs 300 crore over a five-year period till 2023, sources said.

The global deal will also bring Coke back into the reckoning as far as cricket sponsorships go. The last major ICC