Coca-Cola India to play by volume

The global major eyes to roll-out a top line management system in 14 domestic markets

India will be among key markets in the Asia-Pacific region where the world’s largest beverage company, Coca-Cola, is expected to pay more attention as it looks to drive growth.

Addressing investors during a recent concall, James Quincey, who took over as the president and chief executive officer (CEO) of the company in May, said the firm would roll-out a new revenue growth management (RGM) system eyeing 14 of the top markets in India.

“We are going to roll-out RGM between now and the middle of next year in 25 markets, of which 14 are top markets in India,” he said