Beverages major Coca-Cola today said it has unveiled a marketing campaign featuring brand ambassador and Bollywood star Imran Khan as part of its plans to increase presence in the estimated Rs 3,900-crore cola market.
The 'Open Happiness Campaign', which also features another bollywood personality Kalki Koechlin, will feature the entire gamut of media including TV, print, in-store and on-the-ground activities, Coca-Cola India said in a statement.
"Coca-Cola has been growing successfully and has established a strong connect with the youth. We owe this to the consistent communication with the target audience... through our latest Open Happiness Campaign, we aim to further create a strong emotional connect with today’s youth," Coca-Cola India Director Marketing (Colas) Anand Singh said.
