 "Coca-Cola, Coke")
Cola majors PepsiCo and Coca-Cola seem to share divergent strategies when it comes to bottling in India. While PepsiCo exited operations in the north and east of India, rival Coca-Cola is streamlining its bottling operations to stay relevant with the times.
In a statement on Tuesday, Hindustan Coca-Cola Beverages (HCCB), the bottling arm of Coca-Cola India, said it was strengthening its sales and supply-chain functions, manufacturing a wider range of beverages from premium to value and merging the existing alternate beverage division into mainstream distribution to achieve its new turnover target of $2.5 billion (or Rs 16,250 crore) by 2020. Sources
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