Cognizant is hiring sociologists and anthropologists to read clients' minds

Cognizant - completing its 25-year journey this Saturday - is one of the first firms in IT that has roped in doctors and paramedics to strengthen health care practices

Cognizant is hiring anthropologists and sociologists on its payroll as it tries to broaden customer base with differentiated offerings. This comes after the Nasdaq-listed IT services company hired doctors and paramedics.

The aim is to understand the clients’ psyche better and improve customer experience, apart from strengthening the consulting practices that are key to garnering a larger share of clients’ new technology spends, R Chandrasekaran, executive vice-chairman and co-founder of Cognizant, told Business Standard.
 

"Everyone knows about hiring engineers. Now, for digital business to be successful, we need to understand the end-customer's psychology. Unless you do that, you will never