Cognizant looks to raise sales headcount to spur digital revenue

The move comes at a time when the company is optimising its employee pyramid apart from rationalising its SG&A expenses

Information technology services major Cognizant is looking at increasing the headcount in its sales division, as the US-based firm is pushing hard to strengthen the front-end client mining team and improve the share of digital services segment to its overall revenues. 

The move comes at a time when the company is optimising its employee pyramid apart from rationalising its selling, general and administration (SG&A) expenses. 

"The pivot to digital requires us to rethink many aspects of our company. We will need more consultative selling skills, more digital talents, more targeted sales compensation programmes and more intellectual property and thought leadership