Cognizant to acquire US-based digital marketing consultancy firm Lev

IT major Cognizant has entered into an agreement to acquire Lev, a privately-held digital marketing consultancy in the United States for an undisclosed amount.

The acquisition will further expand Cognizant’s Salesforce practice and is expected to close in the first quarter of 2020, subject to certain closing conditions.

Headquartered in Indianapolis, Lev helps businesses simplify and modernise their marketing campaigns using Salesforce Marketing Cloud to provide data-driven insight and personalization across the customer journey, and drive revenue.

Lev is a Salesforce Platinum Partner specializing in custom cloud solutions that equip marketers to use automation, personal preferences and data to forge