Coke, Pepsi could bear brunt of Jallikattu protests

They stand to lose about Rs 1,400 crore in sales this summer as protesters make them the fall guy

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Over the past week, protesters have been gathering across Chennai to destroy Coke and Pepsi bottles to whip up support for their cause

T E Narasimhan Chennai

Last Updated : Jan 31 2017 | 10:52 PM IST

PepsiCo and Coca-Cola may have to sweat it out this summer as the call to boycott soft drinks made by the two multi-national giants picks up steam in Tamil Nadu.

While the pro-Jallikattu protest simmers on, people in the state have started to rally behind new battle cries. Some want a speedy solution to the Cauvery water dispute, others want Prime Minister Narendra Modi to do more on the Jallikattu issue, while a section of the protesters wants a ban on beverages sold by PepsiCo and Coca-Cola on health and environmental grounds.

These protesters allege that PepsiCo and Coca-Cola, by

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