Coke takes road to transformation, targets health-conscious consumers

Coca-Cola's total India revenue is Rs 160 billion, with 60 per cent coming from fizzy drinks

The country’s largest beverage maker Coca-Cola India is slowly but steadily transforming itself, as the pressure to move away from fizzy drinks and target health-conscious consumers grows. In the past three years, the Indian unit has launched nearly two dozen products in categories such as juices, water, and milk-based beverages, taking its revenue contribution from non-fizzy drinks to 40 per cent from 25 per cent. 

Backed by recent bold bets in coffee (it acquired Costa Coffee last week globally and will rejuvenate the brand in India) as well as its interest in health drinks, including brands Complan and Horlicks that are