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Coke widens arm ambit to 3 more nations

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Our Corporate Bureau Mumbai
Coca-Cola India said its operations have been expanded to cover Nepal, Bangladesh and Sri Lanka, besides India, Bhutan and Maldives which it already services.
 
The India division of the world's largest non-alcoholic beverages company is gaining more importance within the global network.
 
The division now represents six countries. Sanjiv Gupta, president of Coca Cola India said, "The new responsibility is in recognition to the growth and success the India division has achieved over the last few years. The arrangement will bring a greater synergy among these six countries in the areas of manufacturing and marketing of our products."
 
Gupta added that "The cultures and business practices of these countries are similar to those in India."
 
He said the senior management of the company in the United States was confident "in us to give this additional responsibility to the division".
 
He expressed his confidence that this realignment of territories will mutually benefit both the division and the region in terms of the synergy that will be generated and best practices".
 
As a result of the realignment, the existing marketing, HR, finance, public affairs and communications and other central functions of the India division will extend their support to the three new countries.
 
The India unit of the Atlanta-based Coca-Cola has turned around in its performance. This was because of pricing playing a key factor to boost sales.
 
The introduction of 200 ml pack resulted in volume growth for the company and its strategy of laying emphasis on the rural market.
 
The company has a share of 58 per cent in total soft drinks market in India. The company's major brands are Coca Cola, Thums Up, Sprite, Sunfill powder drink, Kinley bottled water, Georgia coffeee and tea.

 
 

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First Published: Jan 16 2004 | 12:00 AM IST

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