Colgate: Losing out to competition

While Dabur gained share in toothpastes, Colgate saw a drop

Colgate-Palmolive India (Colgate) witnessed a good recovery in its volumes in the March quarter (Q4) compared to Q3. Volumes were down three per cent in Q4 against a 12 per cent drop in Q3 and was in line with Street estimates. The real concern, though, is the drop in volume market share in its core business of toothpastes. For calendar year 2016, Colgate's toothpastes volume market share fell to 55.6 per cent from 57.4 per cent in 2015. For FY17, this metric stood at 55.1 per cent. Healthy growth of toothpastes business for peers such as Patanjali (Dant Kanti) and