Colgate-Palmolive is focussing on distribution and 'naturals' portfolio

Colgate is planning to increase its direct reach by 15 per cent in the countryside over the next one year to benefit from the uptick in the rural economy

Having been on the receiving end of the market share battle in the oral care segment over the last two years and subsequent underperformance of its stock on the bourses, brokerages are turning positive on Colgate as the company is implementing strategies to win back market share. Among measures the company has adopted are distribution expansion, strengthening of its naturals portfolio and new product category introductions to improve overall revenues.

On the distribution front, the company is planning to increase its direct reach by 15 per cent in the countryside over the next one year to benefit from the uptick in