Colors rides on DTH to reach West Asia

Colors, the general entertainment channel, was launched in West Asia on Wednesday. The channel will be distributed exclusively on the DTH route in all West Asian and North African countries through Arab Digital Distribution Company, a locally based one. It will be offered through Colors’ bouquet of offerings named ‘Pehla’.The channel will also be available on cable and IPTV in the UAE through e-Pehla packages on E-Vision and on Du, a local service provider. And, in Qatar through Q-Tel.