Colour television (CTV) majors expect sales to fall by nearly 10 per cent in metros, which account for around 15-20 per cent of industry sales, if conditional access system (CAS) comes into effect from July 14.
CTV sales over the last few years have been primarily driven by homes opting for a second television set. But CAS will force families to abandon such purchases given the cost of set-tops and the complexity of the system.
N Chandramouli, vice-president (sales and marketing), Mirc Electronics says,
